top of page
  • Writer's pictureTeam DesignerShala

Starting a Fashion Business in a Post Covid World

The many effects of the pandemic on our economy are not hidden from us. Today, as businesses have changed their approaches, trends have taken a massive shift and innovation has become key, new entrepreneurs are also rethinking their next step. As a fashion business aspirant who wants to make it big in the industry, you can consider the current global climate as a boon too, in many ways. Yes, starting a fashion business in a post covid world is challenging, to say the least, but every

tunnel leads to light, and so does this one.

Of course, starting a fashion business in the given times is not easy, but with the right skills, determination, will, and passion, you can not only make it through but also make it big. One reason is the many streams of opportunities the pandemic-induced situation has brought. If there have been downfalls, there hav also been new routes to success and growth. Keep reading for more insights and

cues to kick start your entrepreneurial journey in the fashion industry.

Think Green, Make Green

One important change that the pandemic has brought is the change in our choices. From not giving much thought about what we invest in and what we purchase as consumers to preferring sustainable lifestyle choices, we’ve become more environmentally conscious. The many crises that came about during the last two years have a part in leading to this awakening.

Source: Pexels

Naturally, when people change their consumption habits and choices, fashion creators and businesses cater to those shifts. Now when the need for sustainable fashion has become a prominent space in the industry, businesses are and will strive to attend to this. So, if you’re thinking of launching your dream fashion business, think about who your consumers are and what they need and want right now. If green, organic, and sustainable is what they prefer, let your business cater to that.

Optimize All Marketing Mediums

We know that digital marketing is king right now for every business and brand, especially for a visual and evergreen industry like fashion. And while that is a non-negotiable investment for your future fashion business right now, it’s imperative you consider other marketing mediums too. Why? Well, the world is unpredictable and so is the business world.

In order to sustain not just today but also tomorrow, you got to build a brand presence offline and online, establishing a solid foundation to fall back on if things ever go south. To give you more clarity, let’s assume that you only invest in digital marketing and no other medium. If any day, you face an unforeseeable crisis in that department, you’ll have to rely on other marketing mediums and build your presence there from scratch. One way or another, in order to thrive in any industry, it is always

important to optimize all the many resources available to us.

Whether it is social media marketing, PR, or offline techniques like exhibiting at a trade fair or hosting a workshop, ways to market your business are many and a smart entrepreneur knows how it’s important to make use of all of them. After all, building a brand presence and maintaining that visibility never goes futile; it always comes back to help you in the long run and in the most unexpected way.

Find the Gaps and Aim to Fill Them

As mentioned before as well, every once in a while, there are new gaps in the market; in this case, in the fashion industry. These gaps are almost inevitable in a world that is constantly evolving and changing. As new trends emerge and shifts take place, new needs emerge as well. We call these gaps opportunities for changemakers and businesses, and that’s where you step in as a future


You find a gap in the market, a need that hasn’t been catered to yet but is waiting to be attended to. Then, you study that gap, find the opportunity in it, put your innovative brain to work and devise a business plan that aims to fill that gap. While you do so, make sure you take your time and not rush into something that needs precision and patience. At the same time, make sure you don’t wait around for that gap to be filled by other businesses. Additionally, make sure you think out of the box

and think forward and not backward.

Embrace Local and Traditional

When in doubt, look back and bring it back. In other words, seek inspiration from our rich history and traditions and bring the old back. The pandemic was a time that taught us how self-reliance is such an important trait in every aspect of our lives. And now that most businesses have started emphasizing local art and our rich heritage traditions, this area of our culture is only set to grow.

Source: Luxuryfacts

If this is not a leverage factor for fashion businesses right now, then we don’t know what is. Nevertheless, as a fashion entrepreneur looking to start a business in a post covid world, pursue innovation and maybe mix in some heritage art, and who knows? You may just come down to your dream business idea that holds infinite possibilities.

Prepare for Adjustments and Tweaks

Lastly, know that fashion is already a fickle industry and so are businesses. So, when you think of launching your fashion business, you got to take some apprehensions into consideration to prepare yourself for them. Backfalls in business and the market are common, especially in a world with flipping trends. In any case, it is best to be better prepared for the future and the changes it may bring.

Resilience, commitment, decision-making and problem-solving skills, and more come in handy for entrepreneurs who are looking to reach the skies. Consider it as your duty to make sure your offline or online fashion business is equipped with these qualities too. So, when any unforeseen obstacle comes in, you can wisely and strategically overcome it. Prepare contingency plans, backup options, and any necessary resources you may need to face the future of fashion and business.

In a nutshell, it is so important for a dreamer like you to never fall short of strength, conviction, and passion, come what may. There will be ups and downs in any business, but as long as you have the right skills and mindset, you can rise through it all.


bottom of page