The fashion industry can be considered one of the most flexible industries. Through the ages, fashion has been one of the leading hubs for influencing society. It is a reflection of who we are and what we believe. It is very unpredictable and can change within a time limit of a few months.
With the upcoming era of a new world of digital and metaverse, it is pretty understandable where the fashion industry may lead towards. Especially after the break out of the Coronavirus pandemic which has been one of the biggest challenges faced by our world, where the
a forceful shift of most of the industries online and the rise in demand for goods being brought online had skyrocketed, the fashion industry being one of them, had also seen those days. It acted as a catalyst for the beginning of a new era in the world of digitalization.
WHY THERE IS A NEED TO DIGITALIZE?
FAST AND EFFECTIVE
Working on designs digitally has been proven to be one of the fastest and most effective means. New software in the industry has provided an efficient means to navigate through the designs and also resulted in less time consuming, where before to create drafts of a design needed hand skills, pages, and a lot of space now, it could hold over a hundred designs on a single device, which is also portable, there is no risk of drafts getting destroyed as it can be saved in multiple devices at the same time.
The digital form of illustrations and drafts prevents damage. It can also be considered a blessing for small stores, as it can result in the lesser risk of the product being declined, for example, a bridal boutique can create their designs digitally and then virtually help their customers wear which then they can select the type of dress they want then can they start working for the physical copy, instead of making numeral amount designs which a customer may not even like and can result in a huge loss. Digital illustrations also provide a client with a variety of options, such as print, color, and shape to choose from.
EASY TO WORK WITH
The software is quite easy to learn, it also creates a win-win situation for any design artist, fashion illustrator, fashion-related company, or client, as it gives a wide range of colors, designs, and prints. Which makes a client have quite a lot of options. Learning and mastering this software is not difficult and also takes up less time. You don’t even need good drawing skills to create master designs.
REASONS FOR THE SUDDEN SHIFT
There are mainly two major reasons for this sudden shift towards a digital and technology-driven world, with everything online:
THE GLOBAL PANDEMIC
The coronavirus pandemic has been one of the key reasons for this sudden push. After the pandemic broke out, men throughout the world had been pushed and locked inside their homes, with no interaction with the world physically, and the only solution to know what was going around the world was through online platforms. There was a need to avoid physical contact, hence an increase in the demand for things bought, sold, and even created online, the fashion industry was also pushed to run online. Where it helped to reach several people.
It is also one of the key reasons for this shift, from the last decade after the increase of the use of internet platforms, the internet has connected the world which resulted in the large exchange of culture, beliefs, traditions, etc. It also helped many to connect even if they were across the world, many could showcase their skills on social media platforms which were widely and socially pleasantly accepted by people all around and also resulted in them landing jobs with brands from one corner to the other. Brands to attract clients had hence needed to step up their game in producing attractive posters, websites, and many more which needed the help of people with good digital skills. The increase in the number of players online had attracted users to buy new skins, outfits, etc. even though they never existed in the real world. Globalization has truly act as a catalyst to give a simple push of the world to another direction of tomorrow
WHAT ARE THE SKILLS YOU NEED?
MANAGEMENT OF SOCIAL MEDIA
Social media such as Instagram, Facebook, Tik Tok, Twitter, etc plays an important role in any online brand. A social media of that brand is its face which plays a huge impact on the audience who visits it. The content put out on any social media should be up to date. Hence a brand or a person needs to know the art of attracting clients and audiences.
DIGITAL SOFTWARE FOR DESIGN
Digital software like adobe photoshop, adobe illustrator, clo3D, video editing, etc. is some of the software that a person can master. These skills are needed to create digitally based drafts of designs. Which is effective and is high in demand in today’s world of fashion and design.
COMMUNICATION AND WRITING SKILLS
Another important key factor that creates a lasting impression on your audience is the way you communicate with them, be it through words or through the way you communicate, that may be through videos or ads, etc. This skill helps a brand build relationships with clients or other brands.
This tool helps to analyze the flow of traffic to the website or the rate of conversion of clients or the details of sales and visits on a particular date. It is a useful tool that a person can manage. It gives in-depth knowledge and analysis of the direction your website is following.
In this ever-developing era of the world as well as fashion it is a great advantage to know the skills that are needed in the digital world. Virtual reality is the future and as a member of the present as well as the coming generation it is a must. Fashion does not have to be clothing, it can be much more.